As creatives, we get so many confusing and conflicting pieces of advice, causing us to fall into one of two creative traps.1. Creating solely for ourselves, absent of marketing concerns.2. Creating solely for the market, absent of personal convictions. While creating primarily for ourselves isn’t necessarily bad, when we are done, we often find that no one is wanting to buy what we are offering. This often sends us into depression or forces us into the other camp where we create for the market, regardless of if the theme is true to us our not. Creating for the market may make us successful, but will then catapult us on a path that is inauthentic and challenging to maintain. This short book will offer a third option and find the convergence of where your authentic theme meets your marketable theme.